Project Bike
A hundred years ago, when there were no more hand-me-down bikes to give me, I was gifted a dream bike, the Trek 1000. Black with blue outlined red decals, all the best colors, nothing more. There has never been a faster bike. Equipped with Suntour Edge components and Trek’s own Matrix hard anodized grey rims, […]
Finding a Pot of Gold in the small world of the Bike Biz.
The total number of employees at Seven Cycles fluctuated around twenty five, but only about eight occupied the small office on the customer facing side of the business, where I sat for ten years. Colleagues would trickle in and out, but each had a huge impact on the culture. The open floor plan of the […]
True to Brew IV: OEC & Black Hog
The first ride that embodied my vision of what I wanted the True to Brew Series to be, was the OEC & Black Hog route. I had help planning of course, one night I sat down with Kristin and Taylor to scheme. Taylor is a human database of off-road networks, and down for any bike […]
From Watertown with Love
To this day I don’t know why they took me under their wings, but I was grateful for the opportunity. The shop owner, and the two mechanics showed me the ropes, one component at a time, each imparting their wisdom on a sixth grader who loved bikes but had no prior skills. I doubt they […]
Night Moves
Workin’ on mysteries without any clues Workin’ on our night moves -B. Seger After a full night of charging, the eight-pound, water bottle shaped battery was primed to release a blinding three hundred lumens of light for nearly two hours. At the time, there was nothing brighter or lighter to cut through the darkness of the woods. […]
The Ride of a Lifetime
The last time I bought a road bike, my preferred riding discipline, was in the summer of 2005. I was a year out of grad school and still feeling pretty green as a customer service representative at Seven Cycles. Though I was always a cyclist, grad school put a damper on my riding, as I […]